I am Varun, a multidisciplinary designer specialising in end-to-end product creation through prototyping, MVP development, and motion design.
I am Varun, a multidisciplinary designer specialising in end-to-end product creation through prototyping, MVP development, and motion design.
I am Varun, a multidisciplinary designer specialising in end-to-end product creation through prototyping, MVP development, and motion design.
Based in London
and working worldwide.
Passionate Designer and Developer Crafting Visually Captivating Websites with No-Code Solutions
About Me
I collaborate with global clients to Cultivate Compelling and Immersive Digital Experiences Through The Realms of Design and Development
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Completed Projects
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Completed Projects
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Completed Projects
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Years of Experience
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Years of Experience
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Years of Experience
Process
Process
HOW I WORK
HOW I WORK
Discovery
01
I combine desk research with primary fieldwork, interviews, surveys, and on-site observation to ground every decision in real behaviour rather than assumption.
Define
02
I synthesise findings into clearly framed problem statements and user segments, ensuring the solution structure mirrors the actual problem before any design work begins.
Ideate
03
I define the information architecture and system relationships first, using AI to rapidly stress-test structural variations so I can focus attention on the decisions that genuinely require design judgment.
Design & Prototype
04
I move through lo-fi to hi-fi with clear iteration rationale at each stage. Every change is a direct response to a specific usability finding, not aesthetic preference.
Validate
05
I test in the actual use environment, not a lab, and present outcomes directly to the stakeholders whose decisions will determine whether the solution reaches the people it was designed for.
Discovery
01
I combine desk research with primary fieldwork, interviews, surveys, and on-site observation to ground every decision in real behaviour rather than assumption.
Define
02
I synthesise findings into clearly framed problem statements and user segments, ensuring the solution structure mirrors the actual problem before any design work begins.
Ideate
03
I define the information architecture and system relationships first, using AI to rapidly stress-test structural variations so I can focus attention on the decisions that genuinely require design judgment.
Design & Prototype
04
I move through lo-fi to hi-fi with clear iteration rationale at each stage. Every change is a direct response to a specific usability finding, not aesthetic preference.
Validate
05
I test in the actual use environment, not a lab, and present outcomes directly to the stakeholders whose decisions will determine whether the solution reaches the people it was designed for.
Discovery
01
I combine desk research with primary fieldwork, interviews, surveys, and on-site observation to ground every decision in real behaviour rather than assumption.
Define
02
I synthesise findings into clearly framed problem statements and user segments, ensuring the solution structure mirrors the actual problem before any design work begins.
Ideate
03
I define the information architecture and system relationships first, using AI to rapidly stress-test structural variations so I can focus attention on the decisions that genuinely require design judgment.
Design & Prototype
04
I move through lo-fi to hi-fi with clear iteration rationale at each stage. Every change is a direct response to a specific usability finding, not aesthetic preference.
Validate
05
I test in the actual use environment, not a lab, and present outcomes directly to the stakeholders whose decisions will determine whether the solution reaches the people it was designed for.
PORTFOLIO
FEATURED WORKS
IDXF - Idea Forge
IDXF - Idea Forge
IDXF - Idea Forge
Mobile App
Networking Platform
AI Powered
IDXF - Idea Forge
IDXF - Idea Forge
IDXF - Idea Forge
Mobile App
Networking Platform
AI Powered
Pupspot-AR
Pupspot-AR
Pupspot-AR
Mobile App
Community Platform
AR Experience
Pupspot-AR
Pupspot-AR
Pupspot-AR
Mobile App
Community Platform
AR Experience
Plateform - Hounslow
Plateform - Hounslow
Plateform - Hounslow
Mobile App
Community Platform
Government
Plateform - Hounslow
Plateform - Hounslow
Plateform - Hounslow
Mobile App
Community Platform
Government
BBMP Ride-Share
BBMP Ride-Share
BBMP Ride-Share
Driver Interface
Ticketing System
Vehicle HMI
BBMP Ride-Share
BBMP Ride-Share
BBMP Ride-Share
Driver Interface
Ticketing System
Vehicle HMI
EXCPERIENCE
EXCPERIENCE
MY JOURNEY
MY JOURNEY
Oct 2025 - Present
WQA (UK) Limited
Product Designer
Designed and maintained scalable design systems for leading billion-dollar clients using component-based architecture and tokenisation, supported by UX research and pathway mapping. Managed developer handoffs and created PRDs, while maintaining Storybook and Figma Code Connect files. Ensured WCAG-compliant, accessible designs and validated decisions through usability testing and A/B testing.
Oct 2025 - Present
WQA (UK) Limited
Product Designer
Designed and maintained scalable design systems for leading billion-dollar clients using component-based architecture and tokenisation, supported by UX research and pathway mapping. Managed developer handoffs and created PRDs, while maintaining Storybook and Figma Code Connect files. Ensured WCAG-compliant, accessible designs and validated decisions through usability testing and A/B testing.
Sep 2024 - Sep 2025
IDXF - Idea Forge
Founder | Product Innovator
Led the end-to-end product development lifecycle for a new digital platform, defining user journeys and delivering core features such as profile creation, skill matching, and community engagement. Achieved strong early traction with 42K+ impressions, 120+ supporters, and 10 core contributors within 48 hours.
Sep 2024 - Sep 2025
IDXF - Idea Forge
UI / UX Designer
Led the end-to-end product development lifecycle for a new digital platform, defining user journeys and delivering core features such as profile creation, skill matching, and community engagement. Achieved strong early traction with 42K+ impressions, 120+ supporters, and 10 core contributors within 48 hours.
Jan 2024 - May 2024
Havells India Ltd
Product Owner - Capstone
Designed an AI-powered smart refrigerator featuring animated feedback, custom iconography, and high-fidelity interfaces with micro-animations to enhance accessibility and user experience. Developed a strategic roadmap for Havells’ 2030 entry into the $1.9B mini-refrigerator market.
Jan 2024 - May 2024
Havells India Ltd
Product Owner - Capstone
Designed an AI-powered smart refrigerator featuring animated feedback, custom iconography, and high-fidelity interfaces with micro-animations to enhance accessibility and user experience. Developed a strategic roadmap for Havells’ 2030 entry into the $1.9B mini-refrigerator market.
Aug 2023 -Dec 2023
Bruhat Bengaluru Mahanagara Palike
Product Owner - Capstone
Designed an efficient micro-mobility vehicle tailored for Bengaluru’s traffic, integrating exterior information panels and a driver interface. Developed experience maps and service blueprints to support the concept, which was later presented at Bangalore Design Week and received accolades from the Bengaluru government.
Aug 2023 -Dec 2023
Bruhat Bengaluru Mahanagara Palike
Product Owner - Capstone
Designed an efficient micro-mobility vehicle tailored for Bengaluru’s traffic, integrating exterior information panels and a driver interface. Developed experience maps and service blueprints to support the concept, which was later presented at Bangalore Design Week and received accolades from the Bengaluru government.
Jun 2023 - Jul 2023
Ashok Leyland
Transportation Design Intern
Developed a sustainable vehicle using recycled materials, improving fuel efficiency and increasing legroom by 30%. Optimised the vehicle’s interaction design to achieve 90% user satisfaction through intuitive controls and UIs, and created a 10-year forecast map to anticipate future trends.
Jun 2023 - Jul 2023
Ashok Leyland
Transportation Design Intern
Developed a sustainable vehicle using recycled materials, improving fuel efficiency and increasing legroom by 30%. Optimised the vehicle’s interaction design to achieve 90% user satisfaction through intuitive controls and UIs, and created a 10-year forecast map to anticipate future trends.
Education
WHERE I STUDIED
WHERE I STUDIED
Masters
Royal College of Art
M.A. Design Products
Masters
Royal College of Art
M.A. Design Products
Bachelors
Srishti Manipal Institute
B.Des Industrial Arts and Design Practices
Bachelors
Srishti Manipal Institute
UI / UX Designer
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